It is named after its location next to the university. The main roads are Shih Da Road and Lungquan Street. The neighborhood has many narrow alleys that extend inward, forming a pedestrian zone. The area is centered around the school, driving the development of a commercial district with a variety of local foods, affordable clothing stores, and specialty coffee shops that cater to the daily needs of students from all over Taiwan and international students who come to Taiwan to learn Chinese.