aeeble

The sea is the origin of all life, and DNA is the foundation of all life. These two concepts serve as the inspiration for the creation of the LOGO. The value of Xpark - "creating an unprecedented and unknown sensory experience" - is demonstrated through the dots and lines that symbolize atoms and DNA, showcasing a unique brand visual identity. However, the evolution of life continues, and the times are changing rapidly. Xpark incorporates a sense of respect for the unknown and anticipation for the future into the design. Therefore, on the left side of the LOGO, you can see a section of unconnected lines representing Xpark, which will adapt to changes in the times and environment, just like all living things in the world, continuously growing and evolving. The unique sensory experience and the joy of discovery, regardless of who you are or how many times you've experienced it, make every visit to Xpark feel like the first time, leaving your heart moved. "Xpark aims to satisfy the expectations of all travelers and provide a one-of-a-kind sensory experience. With a humble heart, we pay tribute to the unknown and evolve alongside the world." (Image and text provided by Xpark)