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McDonald's is a renowned fast-food chain that has been serving customers for over six decades. The restaurant offers a variety of menu items, including burgers, fries, chicken nuggets, salads, and breakfast items.

The core product of McDonald's is its signature burger, the Big Mac, which features two all-beef patties, special sauce, lettuce, cheese, pickles, and onions on a sesame seed bun. The restaurant also offers other popular items such as the French Fries, Chicken McNuggets, and Egg McMuffin.

McDonald's has implemented various initiatives to cater to changing customer preferences. The chain introduced the McWrap in 2012, which is a wrap sandwich made with chicken or beef, lettuce, cheese, and sauce wrapped in a flour tortilla. In recent years, McDonald's has also expanded its menu to include salads, fruit cups, and yogurt parfaits.

The restaurant has been associated with various marketing campaigns over the years, including the iconic "I'm Lovin' It" slogan, which was introduced in 2003. The brand has also partnered with other companies to offer promotions and discounts, such as its partnership with Coca-Cola.

In terms of customer experience, McDonald's has implemented self-service kiosks at many locations, allowing customers to place orders more quickly and easily. However, some locations have reported issues with the technology, resulting in long wait times for customers who choose not to use it.

Overall, McDonald's remains one of the largest fast-food chains globally, with a presence in over 100 countries. The brand continues to evolve to meet changing customer preferences while maintaining its signature menu items and branding.