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Fleet Farm is a retail store offering a wide range of products for outdoor enthusiasts and home improvement needs. They cater to customers seeking items such as hunting gear, fishing equipment, camping supplies, tools, and building materials.

The store's product assortment includes clothing, footwear, and accessories for various activities like hiking, biking, and skiing. They also provide services like firearm sales, archery, and tackle repair.

Fleet Farm's in-store services include a paint department with mix-and-match color capabilities, a lumber yard, and a garden center offering plants, flowers, and gardening tools.

They offer online shopping with in-store pickup or curbside delivery options for added convenience. Additionally, they have a rewards program allowing customers to earn points on purchases.

Fleet Farm's target audience includes outdoor enthusiasts, homeowners, and DIYers seeking products and services for their projects and activities.