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Lidl is a German multinational discount supermarket chain offering high-quality products at affordable prices. At its core, Lidl operates under the principle of providing customers with fresh food, household essentials, and personal care items at low costs.

The store's inventory consists mainly of private-label products, accounting for approximately 90% of all goods sold. These in-house brands enable Lidl to maintain a consistent quality standard while keeping prices competitive. Some popular private labels include 'Penny Market' and 'Lidel'.

A key aspect of Lidl's shopping experience is its efficient store layout and operational processes, which allow customers to quickly locate what they need and checkout without delays.

The supermarket chain prides itself on providing sustainable options for consumers, using environmentally friendly packaging materials whenever possible.