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H&M is a renowned Swedish fast-fashion retailer offering on-trend clothing for men, women, teenagers, and children. Founded in 1947 by Erling Persson, H&M has evolved into a global brand with numerous stores worldwide.

The store at Broadway offers a wide range of affordable fashion items, from casual wear to formal attire. Their collections are designed to cater to diverse tastes and preferences, ensuring customers find something that suits their style.

H&M is known for its collaborations with prominent designers such as Versace, Balmain, and Comme des Garçons. These limited-edition lines have contributed significantly to the brand's popularity among fashion-conscious consumers.

Their store layout features a mix of standalone racks, shelves, and dressers, allowing customers to easily navigate through the various sections and find what they need. Additionally, H&M often places special displays near the entrance, showcasing their latest arrivals or best-selling items.

In recent years, H&M has made efforts to become more sustainable in its operations. They have introduced clothing recycling programs, encouraging customers to recycle used garments from any brand. This initiative not only reduces waste but also promotes eco-friendly practices within the fashion industry.

H&M's business model is centered around providing affordable, fashionable clothing while maintaining a high level of quality. The store's pricing strategy allows customers to purchase trendy items without breaking the bank.

Overall, H&M at Broadway offers an extensive selection of stylish and affordable clothing options for customers seeking on-trend pieces.