McDonald's is one of the most recognizable fast-food chains globally, with a presence in numerous countries and cultures. The restaurant serves a wide variety of food items including burgers, fries, salads, sandwiches, breakfast items, and desserts. Their menu often includes signature items such as the Big Mac, Quarter Pounder, and French Fries.
McDonald's operates on a fast-food business model, providing quick service to customers. They aim to provide affordable options for consumers by using cost-effective production methods, which allows them to maintain low prices while maintaining profitability.
Their business operations rely heavily on supply chains that source ingredients from various regions worldwide. McDonald's sources its beef patties from suppliers such as Tyson Foods and JBS USA Holdings Inc., among others.
McDonald's also offers a range of services catering to specific customer needs, including the McCafé coffee shop within some locations and mobile ordering for in-store pick-up or delivery through third-party food delivery apps like Uber Eats and DoorDash.
McDonald's is known for its extensive marketing efforts and brand recognition. They utilize various channels such as social media, advertising on television and radio stations, sponsorship of sports events and charitable causes, and promotional items to engage with their target audience.
The restaurant has faced various criticisms over the years due to health concerns, environmental impact, labor practices, and nutritional content of menu items.