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Trader Joe's is a privately-held American chain of grocery stores known for its unique approach to retailing and product offerings. Founded in 1967 by Joe Coulombe in Pasadena, California, the company has since expanded to over 500 locations across the United States.

At Trader Joe's, customers can expect a treasure trove of innovative products that cater to diverse tastes and dietary needs. One of its defining features is a no-frills shopping experience with stores typically not having traditional labels or prices on shelves; instead, employees are tasked with answering customer queries about product details.

The company prides itself on offering unique and gourmet food items often at lower price points than what customers would find elsewhere. This includes specialty products from around the world, many of which can't be found in other supermarkets. A signature aspect of Trader Joe's is its reliance on private-label brands; more than 80% of products sold in their stores are Trader Joe's branded goods.

Trader Joe's is also known for its commitment to quality and sustainability. They source a significant portion of their products from environmentally responsible suppliers, prioritize the use of recyclable packaging materials, and strive for energy efficiency in store operations.

A fun aspect of shopping at Trader Joe's is the discovery process; customers can often find new and exciting items amidst shelves stocked with staples like fresh produce, meat, dairy, and baked goods.