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Fleet Farm is a department store chain that offers a wide range of products and services to its customers. Founded in 1955 by Earl E. Bracken, the company has been providing quality goods to rural communities for over six decades.

The store at Wausau, Wisconsin, carries a vast selection of items including clothing, home decor, tools, hardware, automotive parts, and pet supplies. Customers can also find a variety of seasonal products such as winter snow blowers, summer lawn mowers, and holiday decorations.

Fleet Farm is known for its unique approach to retailing, which includes offering a wide range of services such as fishing licenses, hunting permits, and even a store credit card program. This focus on customer convenience has earned the company a loyal following in rural areas where shopping options may be limited.

In addition to its product offerings, Fleet Farm also provides in-store services like free coffee, a game room for kids, and self-service kiosks for easy checkout. The store's layout is designed to make it easy for customers to find what they need, with clear signage and an organized merchandise display.

One of the standout features of Fleet Farm is its commitment to supporting local communities through various initiatives. For instance, the company partners with local non-profits to host fundraising events and donates a portion of sales from certain products to these organizations.