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Trader Joe's is a grocery store with a cult-like following. It was founded in 1967 by Joe Coulombe after he acquired a small chain of convenience stores called Pronto Markets. Initially, Trader Joe's focused on selling gourmet and specialty foods at lower prices than traditional supermarkets.

The store is known for its unique products, many of which are private-label items created by the company itself. These include cheeses, wines, baked goods, and snacks. Many customers praise Trader Joe's for its high-quality and affordable products, as well as its efficient checkout process.

Trader Joe's also has a reputation for being quirky and fun to shop at. The stores often feature nautical themes and pun-filled signs throughout the aisles. This lighthearted atmosphere is reflected in the company's commitment to creating a sense of community among its employees and customers.

One key aspect of Trader Joe's business model is that it does not disclose prices until after items are purchased, allowing for price flexibility. The stores are also known for their sampling policy, where employees offer free samples of various products throughout the store.