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Cabela's is an American retailer of outdoor recreation gear and equipment. Founded by Dick Cabela in 1961, the company has grown into a leading provider of products for hunting, fishing, camping, and boating.

The store offers a wide range of products including firearms, archery equipment, apparel, footwear, camping gear, fishing rods and reels, and more. They also have a large selection of items for wildlife management and conservation.

In addition to products, Cabela's provides services such as gunsmithing, hunting and fishing licenses, and taxidermy services. They also offer workshops and classes on various outdoor skills like hunting, fishing, and camping.

The store features an interactive experience with simulated hunting and fishing experiences, allowing customers to try before they buy. They also have a large display of products in action, making it easier for customers to visualize the gear and equipment.

Cabela's is known for its employee expertise, with many staff members being experienced outdoorsmen who can offer valuable advice and guidance on products and techniques. The store's layout is designed to make shopping easy and enjoyable, with clear signage and an organized product selection.