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Trader Joe's is a privately-held American chain of grocery stores founded in 1967 by Joe Coulombe. The store is known for its unique products and low prices. Trader Joe's operates on a business model that sets it apart from traditional supermarkets, with no sales taxes and a single price point for all items.

The company focuses on private-label products, which make up the majority of their inventory. These products are sourced directly from manufacturers, allowing Trader Joe's to cut costs and pass the savings on to customers. This approach has enabled Trader Joe's to maintain its reputation as an affordable alternative to mainstream grocery stores.

Trader Joe's is also famous for its two-pound Speculoos Cookie Butter, which has gained a cult following among customers. In addition to this item, the store offers a wide selection of prepared foods, including meats, cheeses, and baked goods.

The company operates on a strict no-frills policy, eschewing traditional marketing strategies in favor of word-of-mouth recommendations from satisfied customers. As a result, Trader Joe's has developed a loyal customer base that drives sales through enthusiastic advocacy.

Despite its unique approach to business, Trader Joe's has managed to adapt to changing consumer preferences and trends, incorporating healthier options and sustainable products into its inventory without sacrificing the value proposition that defines the brand.