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M1 Finance is a technology-driven financial services company that offers a unique approach to investing and wealth management. The platform allows users to create their own customized investment portfolios by combining different stocks and ETFs into a single, diversified portfolio.

What sets M1 apart from traditional brokerage firms is its user-friendly interface and AI-powered investment tools. Users can easily drag-and-drop individual stocks or ETFs into their portfolio, without the need for extensive financial knowledge or expertise. The platform also offers automated investing options, allowing users to set their investment goals and risk tolerance and letting the algorithm do the rest.

One of the key features of M1 is its "bins" system, which allows users to categorize their investments by dollar amount rather than number of shares. This feature provides a more intuitive understanding of portfolio value and can help users make more informed investment decisions.

M1 Finance has gained popularity among investors due to its low fees, flexible investing options, and user-friendly interface. The platform is designed to be accessible to both new and experienced investors, making it an attractive option for those looking for a more modern approach to investing.

Overall, M1 Finance offers a unique blend of technology and financial expertise, providing users with a powerful tool for managing their investments and achieving their long-term financial goals.