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First Watch is a daytime-only restaurant serving breakfast, brunch, and lunch options. It was founded by Ken Kadetz in 1983 with the goal of providing a fresh twist on traditional morning meals.

The menu features omelets, pancakes, sandwiches, salads, and other American-inspired dishes made to order using high-quality ingredients. They use fresh fruits and vegetables daily and source their eggs from cage-free hens.

First Watch prides itself on its commitment to quality and freshness. They have a "Never Frozen" promise, which ensures that all frozen items are not used in their menu preparation.

Their kitchen is open from 7 am to 2:30 pm, Monday through Friday, and until 2:45 pm on weekends, allowing guests to witness the preparation of their meals firsthand.

The restaurant's concept revolves around providing a warm atmosphere where guests can enjoy quality meals in a comfortable setting.