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Michaels is a well-known American arts and crafts retailer that offers a wide range of products for creative enthusiasts. The store caters to various interests, from painting and drawing to sewing, knitting, and scrapbooking.

Michaels features an extensive selection of art supplies, including paints, brushes, canvases, and easels. They also offer a variety of crafting materials such as fabrics, threads, yarns, beads, and jewelry-making supplies. In addition, the store provides framing services for artworks and photographs, allowing customers to preserve their creations in a professional manner.

Michaels aims to inspire creativity in its customers by providing workshops, classes, and online tutorials. These resources enable enthusiasts to learn new techniques and improve their skills. The store also features a vast collection of pre-made crafts, kits, and project materials for those who prefer a more guided approach.

Michaels targets crafters, artists, students, and DIY enthusiasts seeking innovative products and ideas to express themselves creatively. The store's atmosphere is designed to be welcoming and supportive, allowing customers to explore their interests at their own pace.

By catering to diverse tastes and skill levels, Michaels aims to become the go-to destination for arts and crafts enthusiasts in Raleigh.