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El Pollo Loco is a California-based fast-food chain known for its flame-grilled chicken dishes. The menu features a variety of options such as grilled chicken, burritos, tacos, and salads, all made with their signature hand-pulled chicken. El Pollo Loco emphasizes freshness and quality, using only 100% hormone-free chicken and vegetables.

Their food preparation process is centered around the grill, where chicken is cooked in small batches to ensure juiciness and flavor. This focus on traditional cooking methods gives their dishes a distinctive taste that sets them apart from other fast-food chains. The menu also includes vegetarian options for customers looking for non-meat alternatives.

El Pollo Loco operates primarily in the western United States, with several locations across California, Arizona, Nevada, Texas, and other states. Their Phoenix location caters to local tastes while maintaining a consistent brand image across outlets.