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Tiancheng Culture & Tourism - Hua Shan Town Tiancheng Hotel Group's new brand "Tiancheng Culture & Tourism" is based on the concept of "bringing design to the local area," focusing on local cultural characteristics and customizing professional hotels as its core. "Tiancheng Culture & Tourism - Hui Ri Zhi Qiu" has been launched in Jiayi Daya, and the third one, "Tiancheng Culture & Tourism - Hua Shan Town," is planned for the Taipei market. The hotel is located next to the Hua Shan 1914 Cultural and Creative Industry Park in Taipei. The interior retains the American flat-plate structure, making it a building full of historical imprints. Through meticulous historical and cultural research, it has been transformed into a themed hotel that integrates banking elements and brewing culture. Brand Story The site of "Tiancheng Culture & Tourism - Hua Shan Town" was built in 1952, originally a warehouse belonging to the First Bank. Located in "Hua Shan," it was named "Town" in combination with the building's era and history. The hotel's development center is "Storing the Hua Shan 1950s," a golden era of the Taipei Distillery. The character "Zhu" symbolizes the connection with the banking industry, and "Cang" represents that Hua Shan was a distillery during the Japanese colonial period, embodying the meaning of brewing and storing wine. The hotel is also a carrier of arts and culture, hoping to lead travelers to discover the time and space traces of the 1950s during their travels. When designing the identity system for "Tiancheng Culture & Tourism - Hua Shan Town," the old building's window lattice elements were taken, deconstructed and reassembled, then combined with the primary colors of the Dutch De Stijl style to create a unique logo for "Tiancheng Culture & Tourism - Hua Shan Town." The Dutch De Stijl movement was an artistic style that emerged in the 1910s, emphasizing abstraction and simplicity, using geometric shapes and the three primary colors of red, yellow, and blue, as well as black and white, to create a balanced composition. The Dutch artist Mondrian is a representative figure of this movement. Starting from the logo of Hua Shan Town, this concept was extended to transform the three Chinese characters "Hua," "Shan," and "Town" into the layout of the guest room furniture. With the addition of metal and vintage elements, as well as American graffiti comics in public areas, the hotel's unique charm is created. In the rooms, you can see color-coordinated cup mats, retro soaps, old phones, check-style notes, and a "Bao Bi" pillow, the hotel's mascot. Many clever design ideas that connect the theme are expected to provide travelers with a completely different travel experience. Architectural History The historic building is also a feature of the hotel. The funnel-shaped columns and the beamless plate structure create a simple and rustic feel. The term "beamless plate construction" refers to a structure without beams, where the floor slab is directly supported by the columns. The beamless plate construction has the advantage of good lighting and ventilation, and because there are no beams, the interior space design has a higher degree of freedom, commonly used as warehouses, shopping malls, or libraries. The unique features of the beamless plate include the "column cap" on the columns due to the load-bearing. Common types include "conical column caps," "step-shaped column caps," and "column caps with a base plate." The thickness of the column cap is usually half the thickness of the floor slab. "Tiancheng Culture & Tourism - Hua Shan Town" belongs to the column caps with a base plate. The column caps are square in shape, elegant and distinctive in architectural features. Therefore, when the building was renovated into a hotel, the complete column structure was preserved. The predecessor of "Tiancheng Culture & Tourism - Hua Shan Town" was a warehouse belonging to the First Bank and was also used as the First Bank Securities. Due to the early installation of a vault inside, for security and defense requirements, the external windows were all double-iron windows, and they could only be opened from the inside. During the renovation into a hotel, these precious iron windows were preserved as historical evidence. The ventilation holes designed for air circulation at that time were also retained, fully demonstrating the characteristics of the era. The hotel's exterior walls maintain the original building's light coffee color, adding only the hotel's flag, presenting the building's texture in a simple way. At night, the changes in the lighting make the Hua Shan Town's quiet and steady cultural and artistic atmosphere more evident. Mascot - Bao Bi Bao Bi, with a sturdy appearance but a delicate heart, accompanies travelers in collecting every travel memory! Mascot - Bao Bi, combining the imagery of a treasure box and a vault, has a rounded head like a treasure box, arms like a vault handle, and a lock on the front of the body with the era engraved on it. Bao Bi has an excellent memory, is familiar with history, geography, and art culture, and when travelers share travel stories, it is deeply stored in Bao Bi's mind.