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ALDI is a global discount supermarket chain founded in 1948 by Karl Albrecht in Essen, Germany. The company has expanded globally with over 10,000 stores across more than 30 countries.

The store at Lawrence Rd offers a unique shopping experience that emphasizes efficiency and affordability. ALDI's business model focuses on keeping prices low by streamlining operations, eliminating advertising expenses, and encouraging customers to shop the weekly Special Buy product range which often features private-label products.

ALDI's inventory is curated to provide customers with essential items without an extensive selection of non-essential goods. This results in lower costs for both the store and the customer.

The store prides itself on selling high-quality products at affordable prices by controlling every aspect of their supply chain, from sourcing to logistics, and maintaining a limited product assortment.