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H-E-B is a San Antonio-based grocery store chain that has been a staple in Texas for over 110 years. Founded by Florence Butt in 1905, H-E-B has grown from a small market to one of the largest private employers in Texas.

The Round Rock location offers a wide range of products and services, making it a convenient one-stop shop for its customers. The store features a large selection of fresh produce, meat, dairy, and baked goods, as well as a variety of international and specialty foods.

H-E-B also offers a full-service pharmacy, optical center, and a floral department where customers can find beautiful arrangements and bouquets. In addition, the store has a deli counter that prepares made-to-order sandwiches, salads, and hot entrees.

One of H-E-B's unique features is its commitment to supporting local farmers and suppliers. The store offers a variety of Texas-grown produce, meats, and dairy products, which are showcased in-store through signs and promotional materials.

Throughout the year, H-E-B stores participate in various community events and fundraisers, often partnering with local organizations to support food banks, schools, and other charitable initiatives.

The Round Rock location, like many H-E-B stores, has a strong focus on customer service and community involvement. The store's employees are known for their friendly and helpful attitude, making shopping at H-E-B a pleasant experience for its customers.