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H-E-B plus! is a modern grocery store that offers a wide range of products and services to its customers. The store provides an upscale shopping experience with a spacious layout and well-organized aisles. A full-service pharmacy is available on site, offering convenient access to prescription medication and health advice.

The store features a variety of departments, including a bakery, deli, floral shop, and wine department. Customers can find fresh produce, meats, dairy products, and baked goods among other items. H-E-B plus! also offers a selection of international and specialty foods catering to diverse tastes.

The store's commitment to quality is reflected in its private-label brands, which offer competitive prices without compromising on nutritional value or taste. H-E-B brand products are designed to meet specific dietary needs and preferences.

In addition to its product offerings, the store provides services such as a full-service pharmacy, photo processing, and money orders. A fuel center is available for customers to refuel their vehicles.

H-E-B plus! prides itself on supporting local communities through various initiatives. The store's community investment program focuses on improving public health, education, and economic development in the surrounding areas.