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In-N-Out Burger is a West Coast institution known for its simple menu and high-quality ingredients. The restaurant has been serving its signature Double-Double, which consists of two beef patties, American cheese, lettuce, tomato, and spread, since 1964. In-N-Out's commitment to using only the freshest ingredients has earned it a loyal following among locals and tourists alike.

The menu is straightforward, with options like cheeseburgers, burgers, fries, and drinks making up the bulk of it. This lack of complexity allows for a focus on executing each item perfectly, rather than trying to offer an extensive variety. The restaurant's "Not So Secret Menu" allows customers to customize their orders in creative ways, such as swapping the bun for a lettuce wrap or adding grilled onions.

In-N-Out Burger has gained a cult-like following due to its dedication to using only the highest-quality ingredients and adhering to strict quality control measures. This is evident in the restaurant's promise to never freeze or pre-cook their beef patties, ensuring that every patty is cooked fresh to order. The attention to detail extends beyond the food itself, with customers often praising the cleanliness and organization of the restaurants.

The restaurant's minimalist branding and decor also contribute to its understated charm. The menu boards are simple and easy to read, while the uniforms worn by staff members feature the company's iconic logo. Overall, In-N-Out Burger is a beloved institution that has earned its reputation through a commitment to quality and customer satisfaction.