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ALDI is a discount supermarket that offers affordable prices on high-quality groceries and household essentials. The store's mission is to provide customers with a wide range of products at significantly lower prices than traditional supermarkets.

ALDI achieves this by implementing a unique business model, known as the "EDLP" (Every Day Low Prices) approach. This means that prices are low every day, rather than relying on sales and promotions to draw in customers. The store's efficient supply chain and simplified operations enable it to keep costs down and pass the savings on to customers.

One of the most distinctive features of ALDI is its private-label product line, which accounts for over 90% of the items sold in the store. These products are often comparable in quality to name-brand products but at a significantly lower price point. The store also offers some national brand products, usually at a slightly higher price.

ALDI stores have a distinctive layout and design, with narrow aisles and efficient product placement. This allows customers to quickly and easily navigate the store and find what they need. The store's operations are also designed to be as energy-efficient as possible, with features such as LED lighting and refrigeration systems that minimize waste and conserve resources.

Overall, ALDI is a popular choice for budget-conscious shoppers looking for affordable prices on everyday essentials without sacrificing quality or convenience.