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Wendy's is a popular fast-food chain known for its square-shaped beef burgers made from fresh, never frozen ingredients. The restaurant offers a variety of menu items, including salads, chicken nuggets, and fries, but its signature item remains the Wendy's burger.

The core concept of Wendy's revolves around quality and affordability. Founded in 1969 by Dave Thomas, the chain prides itself on using high-quality ingredients, such as fresh beef, to create a distinct taste experience for customers. The restaurant emphasizes serving large portions at affordable prices, making it an attractive option for value-conscious consumers.

Wendy's has also focused on maintaining its brand image and appeal through marketing campaigns over the years. Some of these campaigns have been notable for their simplicity and effectiveness in conveying the brand message.