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ALDI is a global discount supermarket chain offering affordable prices on quality products. The store provides a wide range of staples such as fresh produce, meat, dairy products, and household essentials. ALDI's business model focuses on efficiency, allowing for lower costs that are passed on to customers.

The store operates using a no-frills approach, aiming to minimize overhead expenses by implementing features like cart rental fees and limited product selection. This strategy enables ALDI to maintain low prices without compromising on the quality of its products.

ALDI's product offerings include national brands and in-house labels, offering customers choices at varying price points. The store's focus is on providing fresh produce, meat, dairy products, and household essentials at lower costs compared to traditional supermarkets.