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Google's Updated goo.gl Link Policy

2025-08-18

Developers and users of Google's URL shortening service, goo.gl, need to be aware of an important update regarding the future of these links. Google has adjusted its approach to preserving actively used goo.gl links, ensuring they continue to function beyond August 25, 2025.

Key Changes to goo.gl Links

Google previously announced that it would discontinue support for all goo.gl URLs after August 25, 2025. However, in response to user input, the company has decided to preserve links that are actively used. To check if your goo.gl link will continue to work, visit it today. If it redirects without displaying a message, it will remain functional.

Checking the Status of Your goo.gl Links

  • If a goo.gl link redirects normally without showing a message, it will continue to work.
  • If a message stating "This link will no longer work in the near future" appears, the link will be deactivated after August 25, 2025.

Recommendations for Users

Users are advised to transition to another URL shortener if they haven't already, especially for links that will be deactivated. Google's update aims to minimize disruption for users who rely on goo.gl links embedded in various documents, videos, and posts.

Future of goo.gl Service

The goo.gl service is still slated for eventual closure, with links created using Google applications (like Google Maps sharing) continuing to work. The update reflects Google's effort to balance the needs of its users with the evolving landscape of URL shortening services.

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