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First Watch is a daytime-only restaurant serving breakfast, brunch, and lunch dishes made with fresh ingredients. Their menu features a variety of omelets, pancakes, sandwiches, salads, and bowls. They also offer a selection of fruit cups, yogurt parfaits, and granola to cater to lighter options. First Watch emphasizes using fresh, never frozen ingredients in their dishes, which are prepared from scratch in-house every day.

First Watch focuses on providing high-quality food in a comfortable atmosphere. Their restaurants have a bright and airy feel, with large windows that allow natural light to illuminate the dining space. This ambiance is often described as welcoming and inviting, making it an ideal spot for casual meals or meetings.

The restaurant's menu is designed to cater to various dietary preferences and needs. Options include gluten-free, vegetarian, and vegan dishes, as well as a "healthy" section of their menu that highlights lower-calorie choices. First Watch also offers a variety of specialty items, such as the popular "Famous Applewood Smoked Bacon BLT" and the "Avocado Toast."

First Watch operates with a unique model where they prepare every dish in-house from scratch each day. This approach allows for flexibility to accommodate changing tastes and seasonal ingredients. Their commitment to using fresh ingredients contributes to the taste and quality of their dishes, making it an appealing option for those seeking authentic flavors.