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Discount Tire is a major retailer specializing in the sale and installation of tires, wheels, and automotive services. The company primarily caters to the automotive aftermarket, offering a wide selection of tires for various vehicle types, including passenger cars, light trucks, SUVs, and trucks. They also carry a diverse range of wheel options, from basic steel wheels to premium alloy designs.

Beyond tire and wheel sales, Discount Tire provides a comprehensive suite of automotive services. These services typically include tire rotation, balancing, alignment, oil changes, brake services, and other routine maintenance procedures. They often offer various brands of automotive parts and accessories.

Discount Tire distinguishes itself through a strong emphasis on customer service and a reputation for competitive pricing. They frequently run promotions and offer financing options to make automotive maintenance and upgrades more accessible. The company operates a large network of retail locations, providing convenient access to their products and services. They are known for their knowledgeable staff who can assist customers in selecting the right tires and wheels for their specific needs and vehicles.

The business model focuses on efficient operations and a streamlined customer experience. They often highlight quick service times and a commitment to quality workmanship. Discount Tire has a significant market presence and is a well-recognized brand in the automotive industry. They are often involved in community events and sponsorships.