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ALDI is a discount supermarket chain that offers affordable prices on a wide range of products. The store's business model focuses on providing low-cost groceries by streamlining operations, minimizing advertising costs, and maintaining private-label brands.

ALDI stores typically have a limited selection of national brands alongside their own exclusive labels. They also operate under an "everyday low price" concept, aiming to save customers money without the need for frequent sales or promotions.

Shoppers can expect to find staples such as produce, meats, dairy products, and household essentials at affordable prices. ALDI is known for its efficient shopping experience, where customers gather their items from pallets and shelves in a self-serve manner.

ALDI's stores are often smaller than traditional supermarkets, which helps keep costs down and allows the company to pass savings on to consumers. The chain operates with a no-frills approach, eliminating extras like loyalty programs, floral departments, and deli counters.

Overall, ALDI aims to provide customers with affordable prices and efficient shopping experiences by cutting costs and streamlining operations.