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SCHEELS is a retail company that specializes in offering a wide range of outdoor recreation products and services. The store provides customers with a variety of products, including clothing, footwear, camping gear, firearms, and home decor items.

SCHEELs has been family-owned for over 100 years and operates over 25 stores across the US, focusing on delivering exceptional customer service. Their team members are knowledgeable in various outdoor activities, allowing them to provide expert advice and assistance to customers.

The store offers a "Test It Out" program that allows customers to try out products before purchasing them. This feature provides an immersive experience for customers to get hands-on with the latest equipment and technology.

Additionally, SCHEELs features multiple departments, such as hunting, fishing, and camping gear sections, each staffed by experts in their respective fields. They also have a firearms department where experienced sales associates can guide customers through purchasing decisions.

SCHEELS aims to cater to outdoor enthusiasts of all ages by providing a welcoming environment for both beginners and seasoned adventurers alike.