The Golden Triple Mee Eslite Wine Cellar store, which opened in early 2006, met with the public at the Eslite Xinyi store, rich in the atmosphere of book culture, after accumulating the tremendous popularity of three stores. It offers a different atmosphere, becoming the ideal place for urban men and women to enjoy drinks and have relaxed conversations. In August 2010, the store expanded its operations, adding an exceptional atmosphere and drinking options, while maintaining the original wine aroma and culinary creativity.