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Duluth Trading Company is a unique outdoor and work apparel store that offers a wide range of high-quality clothing and gear for men and women who enjoy working outdoors or engaging in active lifestyles.

The company was founded in 1983 by Ken Rosenzweig, who aimed to provide durable, comfortable, and practical clothing that could withstand the rigors of manual labor and outdoor activities. Over the years, Duluth Trading Company has become a go-to destination for people who value functionality and performance in their clothing.

The store's product line includes rugged jeans, flannel shirts, and other apparel items designed to meet the needs of workers, hunters, anglers, and other outdoor enthusiasts. Each item is carefully crafted with attention to detail, using high-quality materials that are built to last. The brand has gained a loyal following among customers who appreciate its commitment to quality, comfort, and durability.

In addition to clothing, Duluth Trading Company also offers gear and equipment such as tools, flashlights, and accessories that complement their apparel offerings. The store's knowledgeable staff is often available to offer advice and recommendations on the best products for specific needs and activities.

Duluth Trading Company has become known for its distinctive advertising style, which features humorously exaggerated portrayals of rugged outdoorsmen and women facing challenges in the wilderness. While some may find these ads over-the-top or even cringe-worthy, they have also contributed to the brand's quirky charm and loyal fan base.

Overall, Duluth Trading Company is a unique retailer that offers high-quality products designed for active lifestyles, along with a distinctive brand personality that sets it apart from more mainstream retailers.