Jack in the Box is a quick-service restaurant chain founded in 1951 by Robert O. Peterson in San Diego, California. The restaurant's unique concept revolves around a boxed mascot named Jack, who has become an iconic symbol of the brand.
The menu at Jack in the Box features a variety of American-style fast food items, including burgers, sandwiches, salads, and breakfast options. One of their most distinctive offerings is the Jumbo Jack, a signature sandwich made with two beef patties, cheese, lettuce, tomato, and mayonnaise on a toasted bun.
Jack in the Box is also known for its late-night hours of operation, often staying open until 2 or 3 am to cater to customers who crave food after regular business hours. This has become a staple of the brand's identity and has helped set it apart from competitors.
In recent years, Jack in the Box has attempted to revamp its image by introducing new menu items and promotions, such as mobile ordering and online payment options. However, the core values of convenience, affordability, and late-night service remain at the heart of the brand's appeal.
As a quick-service restaurant chain with over 2,200 locations globally, Jack in the Box has become a household name among consumers who seek fast and affordable meals on-the-go.