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ALDI is a discount supermarket chain offering a wide range of affordable products to its customers. The store's mission is to provide high-quality food items and household essentials at significantly lower prices than traditional grocery stores.

The key to ALDI's business model lies in its efficient operations, focusing on minimizing costs through streamlined logistics, limited product assortment, and private-label products. This approach enables the company to pass the savings onto customers, making it an attractive option for budget-conscious shoppers.

ALDI's product selection includes a variety of food items such as fresh produce, meats, dairy products, and packaged goods, often sourced from local suppliers whenever possible. The store also offers a range of household essentials, including cleaning supplies, personal care items, and pet food.

One distinctive feature of ALDI is its "cart-sharing" system, where customers are charged a deposit for using shopping carts, which they can retrieve upon returning the cart to the designated area. This innovative approach reduces costs associated with cart maintenance and encourages customers to return their carts promptly.

ALDI operates on a quarterly cycle, introducing new products while rotating out existing ones. This rotation process helps maintain freshness and prevents overstocking, ultimately benefiting the customer through reduced waste and lower prices.