In recent years, the traditional manufacturing industry has steadily declined with the shift in economic patterns, compounded by the impact of a falling birthrate—leaving the Hong brothers often sighing: “In this kind of environment, how can the Taiwanese carve out their own path?” After decades in maternity-wear, the Hongs have developed a deep bond with their expectant-mother customers. As the first maternity-wear company to earn the government MIT certification, they own an entire production line; from concept to manufacture, from fabric selection to finished garment, everything happens inside Yu Mei Jen’s own factory. Every single piece Yu Mei Jen produces is therefore subject to strict quality control, while new products are continuously developed. Yu Mei Jen’s visitor-friendly plant hopes to give moms-to-be a warm space where they can make the best possible preparations—both for themselves and for their babies—and it’s an ideal outing for young families.