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ALDI is a discount supermarket chain that offers an affordable shopping experience for its customers. As a German-based company, ALDI has been successfully operating globally since 1961. In terms of product offerings, ALDI focuses on providing essentials at lower prices by streamlining operations and minimizing costs.

One unique aspect of ALDI's business model is its efficient store layout. The aisles are narrow, which helps reduce energy consumption for lighting. Shopping carts are designed to be lightweight and easy to maneuver. To further cut costs, customers are required to bring their own bags or purchase them at the checkout counter.

ALDI's product range includes a variety of national brands as well as its own private-label products. Private-label offerings often contribute significantly to sales revenue due to their lower prices compared to name-brand alternatives. The company achieves this by negotiating directly with suppliers and maintaining a simplified store layout.

In terms of customer loyalty, ALDI implements a rewards program called SimplySave. Members can accumulate points for every dollar spent in-store or online, redeemable against future purchases. This scheme aims to retain customers through incentives.

The company has been expanding its operations across the United States. It operates over 2,000 stores nationwide and continues to grow.