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"Healthy, delicious, and full of stories" has always been Yuanzu’s promise to its products. Since the opening of its first store—Wanchang Shop—in 1981, where mochi were freshly made in front of customers, the brand sparked a craze that endures. Today, spanning Taiwan and mainland China, Yuanzu enjoys wide consumer acclaim. Beyond carrying forward the Chinese 24-solar-term culture, Yuanzu has launched treats like mung-bean cakes, Pineapple Cakes, dorayaki, walnut-date cakes, and sesame cakes, plus seasonal gift boxes: New-Year rice cakes, chilled Dragon-Boat dumplings, snowy moon-cakes for Mid-Autumn, and ambient-temperature customizable gift boxes—celebrations with gifts that tighten the bonds between people. Our most amusing customer profile: the buyer doesn’t eat, the eater doesn’t buy. Mention Yuanzu and what comes to mind are "snowy moon-cakes and mochi." For years we have held to the principle of health without preservatives, devotedly building the brand and enhancing customer experience.