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REI is a consumer co-op that specializes in outdoor recreation products and experiences. The store offers a wide range of gear and apparel for activities such as hiking, camping, climbing, cycling, and water sports.

At this Bloomington location, customers can find top brands and expert advice to help them prepare for their next adventure. The store features knowledgeable staff who are passionate about the outdoors and can assist with equipment selection, fitting, and maintenance.

REI is known for its high-quality products, which include camping gear, backpacks, tents, sleeping bags, climbing equipment, bicycles, and more. They also carry a wide range of outdoor apparel from brands such as Patagonia, The North Face, and Columbia.

In addition to selling gear, REI offers workshops, classes, and events that cater to outdoor enthusiasts of all skill levels. These programs aim to educate customers on various aspects of outdoor recreation, from wilderness first aid to bike maintenance.

The co-op also has a membership program that provides benefits such as exclusive sales, discounts, and access to special events. Members can earn points for every purchase made at REI, which can be redeemed for future store credit or used towards select experiences.