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Rural King is a family-owned and operated outdoor equipment store that offers a wide range of products for farmers, landowners, and outdoor enthusiasts. The company was founded in 1960 by Lewis E. "Gene" King in Arcadia, Ohio, and has since grown to become one of the largest independently owned retailers in the country.

The Plano, IL location, like many other Rural King stores, provides a vast selection of products, including farm equipment, lawn mowers, generators, tools, and sporting goods. Their inventory is designed to meet the needs of local farmers, ranchers, and outdoor enthusiasts, with brands such as John Deere, Cub Cadet, and Honda being among those carried.

Rural King stores aim to provide a one-stop shopping experience for customers, offering knowledgeable staff and a variety of services like equipment sales, rentals, and repairs. Their commitment to customer satisfaction is evident in their extensive warranty programs and financing options available on select products.

In addition to its retail operations, Rural King also operates an online store, allowing customers to browse and purchase products from the comfort of their own homes. With a focus on building strong relationships with local communities, Rural King stores often participate in local events and sponsorships, fostering connections between the business and its customers.