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First Watch is a daytime-only restaurant serving breakfast, brunch, and lunch options made with fresh, high-quality ingredients. Their menu features a variety of omelets, pancakes, sandwiches, salads, and fruit plates, often made-to-order for customers. The company's business model focuses on offering a limited number of items to ensure consistency in food quality and preparation.

Notable aspects about First Watch include their emphasis on using locally sourced produce and their commitment to not freezing or reheating prepared foods. This approach aims to provide healthier options and maintain flavor authenticity. They also serve a selection of specialty drinks, including coffee, tea, and juice.

First Watch operates under the concept that breakfast should be served throughout the day, rather than just morning hours. Their restaurants are often described as modern and clean in aesthetic, with a welcoming atmosphere for customers.