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Taipei 101, Shin Kong Department Store, Bellavita, Uni-President Department Store, and Eslite Flagship Store are the trendy and fashionable areas of Taipei, where you can find all kinds of shopping, entertainment, leisure, and delicious food!

The Xinyi District is a new commercial area and is currently the most representative and fashionable business district in Taipei. The biggest feature of the Xinyi commercial area is that it is completely designed to meet the leisure and shopping needs of urban people. Moreover, due to the low-density and low-building-volume development approach, plus the deliberate efforts of the city government to create a beautiful environment, many scenic spots have been set up. The department stores and office buildings that have moved in all have their own unique architectural styles.

Besides the landmark Taipei World Trade Center and Taipei 101, there are also many office facilities of enterprise groups around, such as Cathay Financial Center, Nan Shan Life, Far Eastern Group Headquarters, ING AIA Life, Azon, Gung Ye Securities, CNEPC Headquarters, and many other department stores and entertainment facilities, such as Shin Kong Department Store Xinyi Plaza, Xinyi Guoxing Cinema, ATT 4 FUN, Bellavita, Neo19, Uni-President Department Store, Eslite Flagship Store, Grand Hyatt Taipei, W Hotel, and The Ritz-Carlton, Taipei. It has now become one of the main commercial areas in Taipei.

Due to the developed financial and commercial sectors and the presence of numerous corporate headquarters, the Xinyi District is also known as the "Manhattan of Taipei." On weekends and holidays, the Xinyi District turns into a huge stage. The city hall square and the new stage on the east side of Shin Kong Department Store often host various weekend events or fairs. The courtyard of Guoxing Cinema frequently holds singer new movie premieres, concerts, and signing events. The courtyard of Guoxing Cinema is often the first choice for movie promotions.