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99 Cents Only Stores is a retailer that specializes in offering a wide variety of products at extremely low prices, all for $1 or less. The store's goal is to provide customers with a unique shopping experience by selling items at unbeatable prices. They achieve this through their efficient supply chain and streamlined operations, allowing them to keep costs low.

The store's product selection includes general merchandise such as household goods, cosmetics, clothing, food, and health and beauty products. They also offer seasonal and holiday-specific items, often at discounted rates. This variety of products is intended to appeal to a broad range of customers, from budget-conscious shoppers to those looking for unique or hard-to-find items.

In addition to their everyday low prices, 99 Cents Only Stores also offers special promotions and sales throughout the year. These events can bring prices down even lower than usual, making it an ideal time for customers to stock up on essentials or treats.

The store's business model is centered around the idea of selling products at a fixed price point, which allows customers to easily compare prices across different items. This approach also encourages shoppers to try new products and explore different categories, as they know that each item will cost no more than $1.