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Chipotle Mexican Grill is a popular fast-casual restaurant chain known for its burritos, tacos, salads, and bowls. The menu features responsibly sourced ingredients, including sustainably raised meats, non-GMO produce, and dairy products from cows not treated with added growth hormones.

The core concept of Chipotle revolves around using only high-quality ingredients while minimizing food waste and reducing environmental impact. They take pride in serving "Food With Integrity," which means they make informed choices about the food they serve.

One of the main reasons for Chipotle's popularity is its flexibility in customization options. Customers can choose from a variety of meats, including chicken, steak, carnitas (pork), barbacoa (beef), and chorizo (Mexican sausage). Vegetarian and vegan options are also available with the use of beans, roasted vegetables, and guacamole.

Their menu is relatively simple compared to traditional Mexican restaurants, but it's this simplicity that allows for a focus on quality ingredients and a streamlined cooking process. The result is fast, affordable, and delicious food that customers can enjoy in a quick-service setting or as part of a meal kit with the option for online ordering and delivery.

Chipotle's brand has been built on its commitment to using only non-GMO produce and responsibly raised meats. They claim their commitment to quality and sustainability is reflected not just in what they serve but also in how it's made, including reducing food waste by donating surplus ingredients to local food banks and other community organizations.

Overall, Chipotle offers a menu that caters to diverse tastes while prioritizing the quality of its ingredients and minimizing its environmental footprint.