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White Water is a retail store specializing in a variety of outdoor recreational equipment and apparel. They cater to activities like kayaking, paddleboarding, rafting, climbing, and hiking, offering gear for both beginners and experienced enthusiasts.

The store carries a range of products including kayaks, paddleboards, inflatable boats, paddles, personal flotation devices (PFDs), and related accessories. Apparel selections include technical clothing designed for water sports and outdoor adventures, such as wetsuits, rash guards, and quick-drying fabrics.

White Water often provides rentals for various watercraft, allowing customers to try out equipment before making a purchase. They also offer guided tours and lessons in some locations, enhancing the customer experience and promoting safe participation in outdoor activities.

The store emphasizes quality brands known for durability and performance in demanding environments. They frequently host events and workshops related to outdoor skills, such as paddling techniques, knot tying, and water safety. White Water aims to be a resource for the local outdoor community, providing expertise and support for all levels of experience. They are known for knowledgeable staff who can assist customers in selecting the right gear for their specific needs and adventures.