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ALDI is a popular international discount supermarket chain that offers affordable prices on high-quality products to its customers. The store focuses on providing essential items such as produce, meat, dairy products, bakery goods, and household essentials at significantly lower prices compared to traditional supermarkets.

One of the key features of ALDI is its efficient operations and streamlined logistics, which enable it to keep costs down and pass the savings on to consumers. This efficiency also allows for a limited selection of products, typically around 1,500 SKUs (stock-keeping units) per store, versus the thousands offered by larger supermarkets.

ALDI stores are known for their simple, no-frills layout, which helps reduce costs associated with elaborate displays and décor. The emphasis is on getting customers in and out quickly to minimize labor expenses and optimize inventory turnover.

The company's business model is based on offering private-label products, often referred to as "store brands." These labels account for the vast majority of products sold at ALDI, which helps keep costs down while still providing a high level of quality.

ALDI stores typically have a limited selection of national brands available, usually at a higher price point than their store-brand equivalents.

By focusing on efficiency and private-label products, ALDI has been able to attract price-conscious consumers who value affordability without compromising on quality.