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ALDI is a German-based international discount supermarket chain offering a wide range of affordable products. Founded in 1948 by Karl Albrecht after World War II, ALDI began as a single store in Essen, Germany.

The company's unique business model focuses on efficiency and low costs to provide customers with quality products at significantly lower prices compared to traditional supermarkets. This is achieved through streamlined operations, efficient supply chain management, and minimizing advertising expenses.

ALDI stores typically offer a limited product selection, featuring mainly private-label items. The store's layout and inventory are designed to promote efficient shopping by allowing customers to quickly locate the products they need.