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Ikea is a Swedish multinational furniture company that offers modern and functional home furnishings at affordable prices. At its core, Ikea's mission is to provide well-designed, affordable, and sustainable products for everyday life.

The store's unique approach to retailing involves creating an immersive shopping experience where customers can explore various product categories, including living room, bedroom, kitchen, and dining furniture. Ikea's showrooms feature fully furnished rooms, allowing customers to see how their purchases would look in a real-life setting.

One of the defining features of Ikea is its self-service model, where customers collect their purchased items at a designated area after browsing the showroom. This approach allows for efficiency in purchasing and helps keep costs low by minimizing labor expenses.

Ikea's product range includes a variety of items such as BILLY bookcases, MALM dressers, and POÄNG chairs, among others. These products are designed with sustainability in mind, often featuring eco-friendly materials like recycled wood and energy-efficient components.

The store also offers various services to enhance the shopping experience, including flat-pack assembly advice and online product configurators to help customers visualize their purchases before making a purchase decision.

By providing affordable and stylish furniture solutions, Ikea has become a popular destination for home decor enthusiasts around the world.