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Established in 1899 (32nd year of Meiji / 12 years before the founding of the Republic of China), Ebisu Beignet Shop, the originator of Hualien Sweet Potato Cakes, has been in operation for over a century. "Ebisu" is the name of one of Japan's Seven Gods of Fortune, Ebisu, who is revered as the god of finance and commerce. The store was named Ebisu to symbolize good fortune and prosperity. The signature product, Hualien Sweet Potato Cake, was developed after three years of meticulous research and development. Initially, it was called "餡子芋" or "pulp taro" because it was made entirely with fillings, without an outer skin. During the Taisho and Showa periods, this product won several awards from the Emperor of Japan and became a tribute to the Imperial Family. The store still preserves the ceremonial flags and medals as a testament to its history. The shop adheres to traditional methods of manual production, allowing the classic flavors of Hualien Sweet Potato Cakes, Hualien Taro Cakes, millet cakes (glutinous millet desserts), and Shaqima (a type of cookie) to be passed down through generations. Continuous innovation and improvement have led to the creation of new Hualien specialties, such as glutinous rice cakes, taro and sweet potato cakes, fresh milk cakes, Ebisu Star Cakes, black sugar Q heart sweet potatoes, black sugar Q heart taro, dual-colored sweet potato sticks, and more. These developments have enabled Ebisu, a century-old brand, to exhibit new vitality in the modern era.