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ALDI is a global discount supermarket chain that offers affordable prices without compromising on quality. The store's mission is centered around providing customers with low-priced groceries while maintaining high standards of quality and freshness.

The store's products are carefully curated from top suppliers, ensuring consistency and value for money. ALDI's efficient supply chain management allows it to pass the savings directly to its customers.

One notable aspect of ALDI is its private-label brand policy. A vast majority of products sold in-store carry their own private label, which often comes at a significantly lower price point compared to name-brand equivalents. However, it's worth noting that some national brands are also stocked.

ALDI operates under a cash-only payment model, which contributes to reduced operational costs and subsequently, lower prices for customers. The store focuses on providing essential items rather than indulgent or specialty products, making it an ideal choice for budget-conscious shoppers.

In-store shopping experience at ALDI is designed to be efficient, with customers encouraged to grab-and-go products from shelves without assistance from store staff.