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Dollar General is a popular American chain of variety stores offering an assortment of merchandise at affordable prices. Founded in 1939 by Cal Turner as J.L. Turner Discount Store, it was renamed Dollar General in 1968 after expanding its product line to include a wider range of items.

The store provides a one-stop shopping experience for customers, with a vast selection of products across various categories such as food, household essentials, personal care, and home goods. Its stores are designed to be convenient and easy to navigate, allowing customers to quickly find what they need without feeling overwhelmed by too many choices.

Dollar General prides itself on offering everyday low prices to its customers, making it an attractive option for budget-conscious shoppers. The store's pricing strategy is centered around providing value to customers through competitive pricing, rather than relying on promotions or discounts that can be limited in scope and duration.

In addition to its extensive product offerings and affordable prices, Dollar General has made efforts to enhance the shopping experience for its customers. For example, many of its stores have introduced digital services such as online ordering with in-store pickup and mobile checkout capabilities to streamline the shopping process.

Dollar General's commitment to convenience and affordability has contributed to its widespread presence across the United States. With a large network of locations, the store aims to be accessible to communities nationwide, providing essential products and services to residents in both urban and rural areas.