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ALDI is a discount supermarket that operates on a unique business model, offering customers a wide range of products at significantly lower prices compared to traditional grocery stores.

ALDI's success can be attributed to its efficient supply chain management and streamlined operations, which enable it to keep costs low without compromising on product quality. The store's focus on private-label products, known as "ALDI Brand," accounts for the majority of its sales, with over 90% of items bearing the ALDI label.

This approach allows ALDI to maintain high profit margins while passing the savings onto customers. In addition, the company's no-frills shopping experience and simplified store layout contribute to its cost-effective operations. Shoppers are encouraged to bring their own reusable bags and containers, further reducing waste and expenses.

ALDI is known for its weekly "Special Buy" promotions, where select products are discounted even lower than their already low prices. These events create a sense of urgency among customers, making it an attractive shopping experience for those seeking bargains on everyday essentials.

The store's product selection may appear limited at first glance, but ALDI has made significant strides in recent years to cater to changing consumer preferences and dietary needs. The company now offers organic and gluten-free options, as well as a range of international and specialty products.

ALDI's commitment to sustainability extends beyond its shopping practices. The company aims to source 100% renewable energy for its US stores by 2025 and has implemented various initiatives to reduce food waste and emissions.